Our Approach

We take a human–centered design approach with some inspiration from the field of anthropology (ethnography.) We take time to deeply understand what motivates your customer (fear, desires, needs) and how your company solves their problems. We look at competitors, market trends, and positioning. We produce actionable insights right away. 

Questions we consider: 

• When was the last time we surveyed or interviewed our clients?

• What’s our position in the market?

We craft messaging and determine the appropriate medium(s) to share your message with the world. With the correct channels, your marketing strategy begins to take shape.

Questions we consider: 

• Is our messaging consistent?

• Are we telling the best story to move our clients to action? 

• Did we include the correct elements in our marketing storytelling? 

• What marketing channels are the best fit for our company?  

Our approach helps you get your foundations right. 

Questions we consider: 

• Do you have the right technology in place? 

• What top 3 goals do we have for marketing and growth?

• How do we prioritize our marketing efforts?

• What is our marketing plan?

• What are our KPIs?

We work with industry thought leaders and experts at their craft to bring your marketing strategy to life. AGS is a collective of exceptionally talented specialists and contractors. We’ll assemble the perfect team for your project and begin firing on all cylinders. We can also help build your internal team.

Questions we consider: 

• Do you have the right team in place? 

• What’s the timeline for execution?

Enter the science. We put in place rigorous data monitoring to learn and iterate on your campaigns and marketing initiatives quickly. 

Questions we consider: 

• What’s measurable?

• What’s our baseline?

• What’s our process for monitoring trends?

• How do we quickly iterate?